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Brand Building and Marking

Brand Building and Marking

We analyze brand presence and E-reputation of the client, decide milestones, formulate brand, digital marketing strategy and also support execution along with client.

CRAFT Check Reflection Align Facilitation Transformation
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  1. C
    Check Business Expectations
    We Map client’s expectations with regards to ‘Brand Positioning, Target Audience & Brand Communication’ in joint discussion. The final quantifiable objectives are agreed to initiate the assignment.
    Check arrow
  2. R
    Reflection arrow
    Reflection
    We conduct in-depth analysis of ‘current brand awareness’ by analysing the responses from the focus group. We use tools like ‘On line survey, interviews, Social media reviews and ratings’ to arrive at the current status and prepare gap areas. The improvement plan is presented to customer for the validation.
  3. A
    Align improvement plan
    We prepare detailed action plan with milestones which includes Vision & Mission statement, target audience, brand communication message and communication methodology. Review mechanism is set to measure the progress / gap area.
    Align arrow
  4. F
    Facilitation arrow
    Facilitate implementation
    We execute action plan with to bring transformation from mind set level by reengineering ‘Spiritual, Emotional and Functional Intelligences’ of the target audience. Regular reviews through pre-set review mechanism to measure the progress or to check for deviation if any from the plan. Deviations will be reviewed and corrective actions to be design to accomplish benchmark set at the inception on the assignment
  5. T
    Transform the performance
    We conclude the assignment by presenting Results with the pre-set benchmark decided at the time of inception of the assignment. We take official signoff and customer feedback on the experience with the ‘at-HiQ Consultancy’.
    Transformation

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Definitely, you can give permission to all of your team members and can set their roles based on their position to manage it in your institution.

Definitely, you can give permission to all of your team members and can set their roles based on their position to manage it in your institution.

Definitely, you can give permission to all of your team members and can set their roles based on their position to manage it in your institution.