Implementing customer feedback systems in a high-performing restaurant to improve dining experiences results in excellent success

Boosted Restaurant Revenue Through Structured Customer Feedback Systems

We had won an assignment of a high-performing restaurant. They were benchmarking another restaurant whose revenue and customer preference were higher.

Our job was to understand the reasons for customer preferences to visit a specific restaurant.

Our customer survey revealed many micro reasons for customers ranging from employees to businessmen and professionals to college students to select a particular restaurant for having a meal.

While we had the facts on why a customer chose a specific restaurant, we discovered another shocking revelation of our client that they have never taken any customer feedback with a structured format to analyse customer satisfaction levels.

We studied many successful restaurants within and outside regions to prepare an efficient mechanism to measure customer satisfaction on various aspects of a restaurant business.

We developed both an online and offline mechanism to capture customer satisfaction feedback and also helped our client to prepare a complaint management process.

We provided training support and mystery audits to measure the implementation of the mechanism.

Today the restaurant is operating with the customer satisfaction index of 4.8/5 ratings with 31% revenue growth.